I wish I could be there with her.
When we interviewed Brian, he wasn't in a good mood - a scammer who claimed to be an IRS official recently swindled his 80-year-old mom. "My mom lives alone. I had no idea what happened until she sent her money." Brian sighed, "It is not just the money she lost. It took her a long time to recover from her emotional turmoils and self-blames."
Brian's mom is not alone. Each year, elderly Americans lose as much as $37 billion to financial scams. In this project, I designed a voice based AI system that protects seniors from phone scams.
7 weeks | 10 interviewees | 5 experts
Secondary Research: Read through reports from Federal Trade Commission, U.S. Department of Justice, Financial Fraud Research Center, and Bureau of Justice Statistics.
Subject Matter Experts: Interviewed five subject matter experts.
Field Visit and In-depth Interviews: Conducted field visits and in-depth interviews with five senior citizens and five family members of senior fraud victims.
independence | efficiency | accessibility | adaptability
Providing a sense of independence to seniors.
Delivering timely alerts to family members, without burdening them with excessive details.
Respecting seniors citizens’ routines, constraints and behavioral preferences.
Adapting to new types of phone scams quickly and effectively.
6 steps | 55 ideas